Employee surveys can be powerful in gaining new insights and thereby driving positive change within an organisation. A high response rate to these surveys is crucial here. But how can we enthuse employees to participate in these surveys? This article contains several strategies to increase response rates in employee surveys!
Encourage response: before employee survey
Good preparation is crucial! Follow the steps below to get employees excited in advance to get the highest possible response rate:
- Communicate clearly about confidentiality and anonymity: Let employees know that their feedback will remain confidential and anonymous, so they feel free to answer honestly.
- Organise information sessions: Explain the questionnaires during meetings and give employees a chance to ask questions. This will clarify expectations and address any concerns.
- Choose relevant and concise questions: Focus on the most relevant topics to encourage participation. Shorter questionnaires are generally better received.
- Highlight employee benefits: Show how participation can contribute to positive change and improve the working environment.
- Use positive language in invitations: Kindly invite employees to participate to create a positive atmosphere.
- Encourage a culture of feedback: Encourage an open culture where employees are encouraged to voice their opinions and where feedback is valued.
- Involve employees in questioning: Let employees think about the questions in the survey. This will make them feel more involved and see the relevance of the survey for themselves.
Encourage response: during employee survey
It is important to keep employees' attention during the survey to increase the response rate. Here are some tips:
- Involvement of executives: Emphasise the importance of the survey and encourage employees to participate. This increases engagement.
- Incentives for participation: Consider rewards or recognition to increase motivation and show appreciation for employees' contributions.
- Use various communication channels: Reach out to employees through various channels such as e-mail, intranet and social media to maximise participation.
- Send strategic reminders: Send reminders at times when employees are more likely to participate to increase the response rate.
- Offer flexible participation options: Allow employees to complete questionnaires on different devices and at different times to cater to their preferences.
- Encourage peer-to-peer recommendations: Encourage employees to encourage their colleagues to participate in the survey.
Encourage response: after employee survey
After valuable feedback has been gathered, it is time to take action. Here are some tips for following up:
- Provide post-survey follow-up: Communicate the results to employees and show what steps will be taken based on their feedback.
- Implement succession plans: Plan concrete actions based on the response to show commitment and build trust.
- Emphasise the impact of feedback: Show employees how their feedback has contributed to positive change.
- Facilitate discussion and feedback sessions: Organise sessions where employees can discuss the results of the survey.
- Be transparent about action points after the investigation: Communicate clearly what action points will be taken as a result of the survey.
Conclusion
A high response rate to employee survey is crucial for deep insights and an enjoyable work culture. By applying the strategies discussed, organisations can increase response rates. With this, the results reflect what is going on within the organisation. This not only provides an opportunity to collect valuable feedback, but also to create a positive working environment.
Do you have questions about running a employee survey? Feel free to send us an e-mail with your question to support@presearch.nl.
